Fashion companies build platforms, put brands in them, and as time passes, the brand life cycle becomes finite.
We need to develop into a global company that keeps the platform and changes the brand according to changing consumer needs.
Jean, which was worn not only during the 1950s, James Dean era, is but also worn by the teenagers in these days.
who was wearing it during the James Dean era, is now a teenager, but he used to wear the item.
With the logic that popular brand keep changes with time, it is easy to tell the brand from the flatform process.
To deal with consumers who cross the global/local/ online/offline
Businesses need to source and brand and market brands to quickly and accurately approach consumers.
Especially in today's world where *FAD and **TREND are indistinguishable, strategic judgment and quick execution are the only ways to survive and grow.
Based on 50 years of history and trust for the company domestically and internationally, Superior has secured numerous brands and has created a platform to utilize those brands.
We will combine our assets with the growing eyewear industry to promote growth in the future.
By benchmarking Wavy Parker, which is a successful company model in eyewear field, Superior aims to become the top eyewear company in Korea.
*FAD: (Temporary) Trend **TREND: (Time-honored) Trend